The past two years have been significant for eCommerce. Thousands of businesses have started selling their products online, and millions of customers embrace online shopping. By 2022, more than half (51.3%) of the US population will be digital grocery buyers.
That’s why now, ethnic grocery stores are pivoting towards eCommerce. Mexican grocery stores should jump on the bandwagon and go digital right away to secure sales benefits.
Let’s guide you through building an eCommerce and how you can set up a digital store that your customers genuinely enjoy.
Build an online grocery store website
According to Chain Storage, 81 percent of consumers conduct online research before making a purchase online. When people crave Mexican food, they often search for specific terms such as “Taco shells” or “Chipotle salsa.” Therefore, having an eCommerce website is essential to catch those leads. A digital store makes your potential customers aware of what you offer and to which conditions – helping them to make their purchase decision.
To build a website, you can choose between two options: First, you can buy a domain, order a web host and join a content management system. You will need to learn how to set up a website and build your eCommerce manually. Luckily, many website hosts offer complete packages, including a website domain and hosting. If you’re not planning to sell many products, a simpler plan with lower rates may already be suitable.
A faster and more beginner-friendly option is to secure your website with a website builder specialized in grocery stores. Those all-in-one service solutions can connect your page with a Point-of-Sale (POS) system, which makes an easy integration between in-store shopping and digital purchases possible.
A custom eCommerce based on your clients’ needs
To get your eCommerce up and running, you have to choose its basic functionalities and what you would like to offer your clients. This includes selecting payment gateways (such as Paypal and Visa) and shipping services (meaning how fast can you deliver to your customers?).
Further, consider how to organize your product base. Some simple tricks can help you improve your customer’s shopping experience. First of all, every product requires an informative product description. Let’s say you sell a taco food kit; describe the included ingredients, and explain how easy it is to cook this recipe at home. For inspiration, check out Zocalo Foods’ product base. They show the origin of the product, its ingredients, and how to make use of it.
Next, think about how your potential customers are browsing through your page. It is appealing to organize your products based on the category of food (canned goods, fresh goods, and with theme categories such as evening specials and festive dinners) as a Mexican grocer. You can advertise unique food treasuries, such as mole sauce or cilantro cake, in a distinct section to recreate the unique ambiance of physical ethnic food stores.
We advise building a digital store that can reflect your clients’ preferences after they’ve logged in. Personalization is an invaluable marketing strategy, and personalized shopping carts are standard features of eCommerce stores. Here, bestsellers or individual customer’s most purchased products can pop up right at the beginning when they enter your page.
Improve your online customer experience
Many additional steps help you achieve a better customer experience in your digital stores. Remember, your goal is the perfect integration of physical and digital customer experience.
You can start by driving promotions and discounts. The number one reason people shop online is free delivery – why not offer free delivery on weekends?
Lastly, give space for customers to review your products. 95% of customers read reviews before buying a product. By providing your customers access to those reviews, you establish trust with your clients. Further, you can use their feedback to improve your products or product bases and adjust them to your client’s wishes over time.
Do you want to ease your entry into the digital world? With the Local Express eCommerce builder, you can get a fully optimized eCommerce for your Mexican grocery store.