Last updated: September 23, 2025
This Policy relates to the operations and affairs of Local Express, Inc. (also known herein as “we”, “us”, or “our”) and is provided by us to any of our customers, website users, app users or any relevant third parties of who we may collect Personal Information (“Personal Information”). This Privacy Policy shall apply to Local Express, Inc.’s data protection matters in respect of Personal Information provided and/or collected either online at our website, www.localexpress.io (including any subdomains), on our app or offline such as in person, at a physical store or location, or on the phone. You are hereby notified of the scope & applicability of this Privacy Policy and should read this Policy in full.
This Policy has been prepared in accordance with applicable data protection laws including (but not limited to), the California Online Privacy Protection Act of 2003 (“CalOPPA”), the California Consumer Privacy Act of 2018 (“CCPA”), California Civil Code §1798.83, among others (as, and only as, applicable).
This Policy also governs our SMS/Text Messaging programs (as further described below).
This Privacy Policy is provided in conjunction with the commerce activities provided by us, Local Express, Inc. having business address at 600 N Brand Blvd, Suite 620, Glendale, CA 91203. You can contact us in respect of questions about this Privacy Policy or connected matters by telephone on +1 (213) 474-1588 or by email at info@local.express.
“Personal Information” means information that can be used to identify you (such as name, address, or date of birth). Basic Personal Information is provided by you and includes or may include:
This Basic Personal Information may be collected when you register with us by creating an account on our website, request to use or purchase our products and services, or look to conduct a transaction for our products or services with us.
We also may, in certain circumstances, collect “Technical Personal Information” (as defined herein) which primarily relates to information about any device (such as a computer, smartphone, tablet, or otherwise) and this includes or may include:
In addition to the above, we may collect “Mobile Information” related to our SMS/Text Messaging programs, which includes or may include: your mobile phone number, wireless carrier, device information, SMS/MMS message logs (date/time, routing information and delivery status), your opt-in/opt-out preferences and related consent records, and any support requests related to our messaging program. We do not collect mobile message content beyond what is necessary to operate the program and provide support.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We maintain Mobile Information to operate the program, to document consent, to comply with law and carrier/industry rules, to troubleshoot and prevent fraud/abuse, and to honor your choices.
We may, through interactions on our website or app or via other means provided by you to us, collect information about you when you register with us using an existing social media account such as Facebook (“Social Personal Information”). This may provide us with further information about you via that social media provider which includes or may include name, email address, profile picture or other pictures, and any other information you have provided and made public on such social media platform. The privacy policies of such social media platforms are outside of the scope of this Policy and are not the responsibility of Local Express, Inc.
We may, in our complete discretion, from time to time host open job roles or positions. If you apply for any such job role or position, then we may ask you to provide Personal Information including information about your previous work history, Government-issued ID, social security number, personal background, or similar.
In respect of any of the above information which we may collect from time to time, we will collect this information when it is either:
We use Personal Information in order to, and in the course of, providing our products and services to you. We may also be required to keep and maintain certain Personal Information as and where required by applicable laws or regulations.
We may also use such Personal Information in for purposes which include or may include:
Additional uses specific to Mobile Information: operating our text messaging program(s); documenting your consent; honoring your messaging preferences; providing service, transactional, and (where permitted) marketing texts; troubleshooting delivery; and complying with carrier requirements and applicable law.
By opting in to receive SMS/MMS messages from Local Express, you agree to receive texts from us at the mobile number you provide. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase.
Sharing restriction (re-stated for clarity): No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We may share Mobile Information with our service providers (e.g., SMS platforms and carriers) solely to deliver messages and support the program. They are contractually prohibited from using Mobile Information for their own marketing purposes.
We may share certain Personal Information where permitted by applicable laws and regulations and also in the normal course of our business operations (such as providing our products and services to you).
We may share Personal Information for purposes which include or may include:
Mobile Information sharing limitation: Notwithstanding anything to the contrary in this Policy, we do not sell or share mobile numbers, text messaging originator opt-in data, consent data, or SMS/MMS message metadata with third parties or affiliates for marketing or promotional purposes. We may disclose Mobile Information to carriers and SMS service providers only to the extent necessary to provide messaging services and to comply with law, and we require such providers to use Mobile Information solely to render those services to us.
Analytics safeguards. Notwithstanding anything to the contrary, we do not transmit personal identifiers (such as names, email addresses, or account IDs) within URLs, search parameters, or similar analytics payload fields. Where search interaction data is used for analytics, we de-identify it (e.g., by hashing or truncation) before transmission and use it only in aggregate or de-identified form.
No sale/share of search terms as personal data. We do not sell or share search terms or related analytics payloads as personal information for cross-context behavioral advertising or third-party marketing purposes.
Our website may, from time to time, contain links to third party websites which are neither operated nor affiliated with Local Express, Inc. and you are hereby informed that we have no control and assume no liability over any such third-party links and you are encouraged to review the individual privacy policies of any third parties.
Some product images on the site/app are generated by artificial intelligence (AI) for illustrative purposes. They are intended to represent products but may not perfectly depict exact details, colors, textures, or proportions. For precise information, please review the product specifications on the product page. If you believe an image is materially inaccurate, please contact support@localexpress.io and we will review and, if appropriate, correct it.
Do Not Track (“DNT”) is a model promoted by the U.S. Federal Trade Commission among others to assist internet users in controlling the tracking of online activities across the web. In accordance with the California Online Privacy Protection Act (“CalOPPA”) you are hereby notified that we do not respond to DNT signals and we are not required to as a matter of Californian law. Some third-party websites or online providers do track browsing activities and you are encouraged to review your individual settings on your device should this be of interest to you.
California’s “Shine The Light” Disclosure (Civil Code §1798.83)
In accordance with California’s “Shine The Light” law, if (and only if) you are a customer or user of our website or app and you have provided Personal Information to us during the course of our relationship, you may request and obtain once per year information about categories of Personal Information we have disclosed (if applicable) to third parties for the purposes of their direct marketing for the period preceding 12 months from the date of your request. For the avoidance of doubt, this provision applies only to Californian residents and if you (a Californian resident) would like to make such a request then please contact us by email at info@local.express.
Our website is not intended for persons under the age of 18 years (“Minors”) and we do not knowingly collect information on or market to Minors. We do not permit any Minors to register for our products and services or to send any Personal Information to us. Accordingly, we do not knowingly collect Personal Information from Minors and we are willing to delete any such data should it come to our attention that it has been provided by a Minor. If you would like to speak to us in respect of this section of our Policy, please contact us by email at info@local.express.
In accordance with the CCPA (as and if applicable), if you are a Californian resident you may request annually from us to provide you with information about the:
The above information is contained within this Privacy Policy, and you may contact us about any specific disclosures you wish to request specifically to you by email at info@local.express.
Under the CCPA, you may further request that we provide you with access to the Personal Information we maintain about you. You also may request that we delete certain information which we hold about you and provide information to you about certain financial incentives offered to you (if any). Certain of this information may be subject to an exemption or similar under applicable laws and regulations enabling us to maintain information as is required, and we may request you to confirm your identity before complying with any CCPA privacy request or any request as under this Policy.
You have certain rights under CCPA (as and if applicable) which include:
If you would like to contact us in respect of any applicable privacy rights afforded to you please contact us by email at info@local.express. If you are acting as an authorized agent to make a request to know, access, delete, or opt out on behalf of a Californian resident, by email at info@local.express and attach a written authorization signed by the resident. If you are a customer or user of one of our merchant’s websites or apps, please refer to that merchant’s privacy policy or contact that merchant if you are a Californian resident and wish to exercise any of your rights under the CCPA.
Merchant Data: Local Express, Inc. is an end-to-end ecommerce platform which collects and processes data of our Merchants (“Merchant Data”) as defined within our Merchant Services Agreement and including all Merchant Materials (as therein defined) and data or information provided by Merchant to us in connection with the provision of our services. Merchant Data may include data such as basic account information, payment and financial information, company information, transaction information, as well as technical device information. We are permitted by our Merchant Services Agreement to disclose, use, and analyze Merchant Data in an aggregated or deidentified form (i.e. in a form that cannot be used itself to identify Merchant or Customers) including, without limitation, to improve the quality of our service and to improve Local Express Inc.’s platform technology or in order to send promotional messages and/or communications to our Merchants to which Merchants may opt-out at any time. We shall use Merchant Information as a controller to provide our services to Merchants as stipulated within our Merchant Services Agreement or as otherwise disclosed in this Privacy Policy or agreed with such Merchant or where required by law to do so.
Merchant Customer Data: Our Merchants may collect and process the data of their own customers (“Merchant Customer Data”), and such Merchant Customer Data may be logged by our platform and therefore may be accessible by Local Express, Inc. as further defined within our Merchant Services Agreement. Merchant Customer Data may include technical device information such as browser information or other analytics as well as transaction and payment information when a Merchant Customer makes a transaction with a Merchant. We are permitted by our Merchant Services Agreement to use and disclose Merchant Customer Data in order to fulfil our obligations under the aforementioned agreement. We shall use Merchant Customer Information to provide our services to the Merchant however you are notified that Local Express, Inc. is not controller of such data and any persons who wish to enquire as to this data should contact that particular Merchant. We may use Merchant Customer Information, however, where we are required by law to do so
Our website or app uses ‘Cookies’. Cookies are small text files placed on your device when you visit a website or use an application. Cookies can include transmission of information and data from you to us or to another party (such as an analytics provider or third-party software provider). There are different categories of cookies, including:
Session-based cookies last while your browser is open or access to the app is ongoing. Persistent cookies last until you delete them from your browser or until such time that they expire. Strictly necessary cookies are in place in order to enable the website or app to function properly (such as an online checkout basket).
Performance cookies are used in order to collect aggregated, anonymous data about our website or app (for example, the collection of analytics data on traffic to assess the number of visitors or users, and times of access). Performance cookies are used for, among other things, collecting data for insights into how to improve customer or user experience, but are not generally used for identifying specific persons.
Functionality cookies can be used for items such as noting choices you make when using our website or app (for example, language preference or country location) and thereafter to provide such customized features towards your preferences. Functionality cookies are used for, among other things, improving customer or user experience, but are not generally used for identifying specific persons
If you want to disallow or moderate the settings of cookies placed by our website or app then you are able to do this via the settings in the browser currently being used. See below for some common browsers and links to amend cookie settings and for more information:
If you are using another browser, please contact the manufacturer of that browser for specific information on cookies settings. Further information regarding cookies is available at https://www.allaboutcookies.org/.
We have implemented appropriate and typical measures in order to protect information (including Personal Information) of customers and users of our website or app however you are hereby notified that, due to the nature of online information transmission, no system can be 100% protected from cyberhackers or cyberattacks and that you use our products and services and (as the case may be) provide Personal Information to us at your own risk.
Our website and app are hosted in the United States and intended for visitors located within the United States. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring information from or about you or your devices outside of those regions to the United States for storage and processing. Also, we may transfer your data from the United States to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our website and app. By providing any information, including Personal Information, on or to our website and app, you consent to such transfer, storage, and processing.
This Privacy Policy (including any disputes or claims arising out of or in connection with its subject matter or formation including non-contractual disputes or claims) shall be construed in accordance with and governed by the laws of the State of California. All disputes, claims or proceedings between the parties relating to the validity construction or performance of this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of the State of California, to which the parties hereto irrevocably submit.
We reserve the right at any time to update, amend, or change this Privacy Policy. You shall be notified of any updates, amendments, or changes to this Privacy Policy by our updating and/or posting a new Privacy Policy on our website. You are encouraged to check this Policy frequently to ensure you are referring to the most recent version. If we materially change the ways in which we use or share Personal Information previously collected from you through our website or app, we will make reasonable efforts to notify you of the changes.
If you wish to speak to us regarding our Privacy Policy you can contact us by email at info@local.express or call us at +1 (213) 474-1588. Our business address is 600 N Brand Blvd, Suite 620, Glendale, CA 91203.
