As customers become increasingly comfortable using bots, automation, and intelligent tools, self-service is everywhere. Food and beverage establishments that wish to stay front-of-mind must meet rising consumer expectations for fast, convenient, and contactless dining experiences—and kiosks are a step in the right direction.
The self-service kiosk market is projected to double in size between 2020 and 2027, reaching $21.42 billion. Technological advancements, including intelligent personal assistants and knowledge navigator applications, enhance consumer engagement with kiosks and foster deployment.
Grocers need a self-service option that fits seamlessly into their environment to improve revenue generation, decrease operating costs, and enhance the customer experience. Let’s find out how kiosks can boost consumer spending too.
Zero tolerance for waiting around
Today, customers have zero desire for assistance on transactions or wait time for a service. As a result, 81% of consumers expect more self-service options, but 40% of businesses think they have enough—these disconnects significantly impact brand loyalty. Retail error margins are shrinking, and grocers must find seamless ways to streamline the purchase journey and make transactions faster for customers.
Kiosks are enabling just that. They allow consumers to make orders and shop during item preparation. Moreover, saving the customer time creates a satisfied shopper, who may feel encouraged to purchase a few last-minute items as they browse the store.
Automating the checkout process not only pleases time-constraint customers but frees up staff time to prepare orders—especially since many grocers today are busy organizing delivery options too. Using kiosks helps reduce checkout queues and increase order capacity for stores, a win for customers and the grocers’ wallets.
Enhanced user experience
Kiosks’ instant order functionality and user-friendly design have led 70% of in-store self-checkout customers intending to keep using these technologies. Visual displays and photography help entice customers on what’s available, while upselling options and pairing suggestions can lead to higher ticket orders. The details are in the data.
Pre-designed templates help grocers build their displays, and they can use the data capture tools to inform and optimize future content creation. With Local Express kiosks, grocers can get to know their customers, collect detailed data on their preferences, discover popular items, and perform precise targeting.
For the customer, it’s all about options at speed. Simple navigation empowers customers to make selections and customize orders how they want. At the same time, seamless integration with various payment options means kiosks can suit every customer’s needs. As a store owner with Local Express, you can integrate payment systems such as PayPal, Stripe, Authorize, and more. You can also activate SNAP payments with EBT cards.
A mini concierge from everyone’s pocket
Local Express provides simple to set up, out-of-the-box products that connect to grocers’ device ecosystem so that stores can easily control, manage and diagnose their kiosks from the comfort of their homes. This means employees and store managers can monitor kiosks’ display network and ensure user dashboards are constantly updated and functioning—so that every customer can get their order in.
Once the customer makes their purchase they can choose to receive alerts via their Local Express app. (SB – Yes) Grocers now have endless ways to communicate with their patrons via SMS or smartphone notifications, like a mini concierge from their pocket.
Create engaging experiences that grab the attention of more and speed up the ordering process by highlighting your best sellers.
Check out our blog to learn more about how kiosks can enhance your business.