Seafood City Joins Local Express eCommerce Platform

June 24, 2020

Seafood City Joins Local Express E-commerce Platform

Filipino supermarket chain marks first Local Express retailer
with locations in the US and Canada

GLENDALE, CA – Seafood City Supermarket, a 32-store chain with locations in California, Nevada, Washington, Hawaii, Chicago and Canada selling Filipino specialties and general grocery items, is launching a digital store with technology from Local Express, the provider of the most functional e-commerce platform for independent grocers. Seafood City, the largest Filipino supermarkets chain in North America, has completed a soft rollout and expects shoppers at all of its stores to see the benefits of the comprehensive Local Express ecommerce solution by the end of the month.

“Our focus is on our customers and making sure they have a great experience throughout the entire shopping process. Local Express is instrumental in not only creating the best face of Seafood City online but also optimizing the backend ecommerce operations and synchronizing with our POS and other systems so every shopping trip is as close to perfect for the customer as possible,” said Jonas C. Veneration, Information Technology at Seafood City.

Local Express’s omni-channel (web + mobile) platform-as-a-solution allows Seafood City to manage their online business in-house. The retailer controls the complete process from ordering-fulfillment to pick-up, while keeping their brand in front of the shopper at all times.

“Seafood City now offers convenient online shopping with the option for curbside pickup or delivery, which is the frictionless ecommerce shoppers now demand due to the pandemic. The retailer will also use the Local Express system to collect valuable digital data points on customer experiences and help measure and improve store performance,” said Bagrat Safarian, Co-Founder of Local Express.

The Local Express e-commerce platform offers a full-service, omni channel (web & mobile) solution for independent retailers. It features a database with more than 1 million grocery items along with multiple options for store pick-up and delivery. The program has proven to exceed customer expectations and help the stores grow revenue in the process.

About Seafood City

Seafood City offers authentic Filipino food and staple grocery products, snacks, fresh produce, a wide variety of fish and seafood selection, and an array of Asian fruits and vegetables that Filipinos and others yearn for. Seafood City is designed to be a food destination with several quick-service restaurants offering a comfortable place for a delicious meal, like Grill City with its delicious selection of grilled meat and seafood favorites, including the best-seller, Filipino-style barbecue. Other restaurants include Noodle Street, which offers a wide choice of soup-based and dry noodle meals with great side dishes like siopao and siomai, and Crispy Town for those looking for hot and crispy Filipino favorites like lechon, chicharon, fried meat and street food. More information is available at

About Local Express

Local Express provides e-commerce turn-key solutions for brick and mortar grocery/food retailers. Local Express is the first company offering a DIY service solution that allows retailers to build an online store presence on par with their much larger competitors. The system is comprehensive, scalable, easily implemented, and provides shoppers with multiple delivery options. More information is available at

Media Contact:
Ronald Margulis
RAM Communications
+1 908.272.3930

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