Homeland Supermarkets Teams Up with Local Express to Offer Easy, Convenient Online Ordering for Fresh, Made-to-Order Meals

We are proud to share that Homeland Supermarkets HAC, Inc., a leading South-Central grocery chain, and an Associated Wholesale Grocers member retailer, has adopted the Local Express platform to power its made-to-order business!

This partnership reinforces our commitment to enabling grocery retailers with best-in-class eCommerce technology, making it easier for them to offer seamless online ordering and fresh, customized meal solutions to their customers.

Additionally, we are excited about this partnership, as it will provide an integrated retail media solution enabled by our partner, Swiftly.

Bagrat Safarian

HAC Inc., an operator of 74 supermarkets in Oklahoma and Texas, is deploying Local Express’ Made-to-Order omnichannel solution at 36 Homeland and 11 United stores to modernize the prepared foods, catering and food services operations. Homeland shoppers can now place customizable orders for holiday family meals, party trays, vegetable and seafood trays, butcher bundles, and more from their homes or offices. The system also enables the retailer to optimize inventory and labor resources, saving Homeland and its customers time and money.

Partnering with Local Express allows us to offer a user-friendly digital solution that enhances convenience for both our guests and store teams,” noted Tom Dahlen, CEO of Oklahoma City, Okla.-based HAC Inc., an employee-owned company since 2012.

Customers can easily schedule pickups, customize orders and receive personalized recommendations. With e-commerce, curbside pickup, delivery and made-to-order catering, we’re committed to providing unmatched ease and service in our market.

Tom Dahlen

Local Express is offering on-site comprehensive training to store associates to ensure customer success amid the seamless transition from the current e-commerce platform.

“Homeland Stores is a great example of an innovative supermarket operator that sees the importance of foodservice as a critical point of competitive differentiation,” said Bagrat Safarian, CEO of Glendale, Calif.-based Local Express.

Our Made-to-Order omnichannel solution allows the chain’s customers to order and customize prepared foods online without any friction. It also improves the speed and accuracy of order taking, enhances resource allocation and integrates with their existing POS system for better business management.

Bagrat Safarian

Read more about it here!