Empowering Independent Stores With Retail Media

Independent food retailers are always looking for ways to get ahead of competition. Therefore, utilizing the power of retail media is a great way for food retailers to empower themselves and boost profits.

At Local Express, we empower independent grocers to access consumer packaged goods (CPG) ad money. Based on our statistics, retailers with 10,000 in-store clients may generate on average about $6,000-$24,000 in annual additional revenue with CPG digital advertising via ecommerce. 

In today’s blog, let’s spend some time looking at retail media, why it’s important, how it can help you increase revenue, and why Local Express is the perfect media gateway for your food retail business. 

Local Express: a Media Gateway

Let’s start things off with a telling fact; according to Forbes, over 25% of revenue came from CPG ads. One quarter of revenue is a lot, and it’s a lot of money that you don’t want to miss out on. 

As the stat makes clear, CPG ads can be incredibly impactful. They can drive sales from existing customers, attract new customers, increase upsells, and much more. On top of that, they can also help you embrace your brand and use its voice. 

The conclusion to draw here is obvious—retail media is a necessity for food retailers in 2024, especially those with an omnichannel presence. Between the direct monetary benefits, increased customer base, and ability to use your brand’s voice, retail media is essential.

Though the world of retail media and CPG ads can be a bit intimidating, we are here to help. At Local Express, we understand the importance of media in relation to grocers. We’ve worked to provide you with the tools needed to empower stores, and we’ve made sure the entire process is simple. 

If you’re apprehensive, don’t worry. Retail media is a lot to handle and can be stressful, but we’re going to guide you through it and show exactly why Local Express is the best choice for retail media for food retailers. 

Ad Placement and Management

First, let’s start with one of the basic aspects of retail media and ads—ad placement and management. Though it seems simple, knowing where and when to place ads is key to their success. If you’re just starting out, this can be a tedious process of trial and error that results in a lot of wasted time. 

With Local Express though, you can skip the growing pains and start placing and managing ads quickly and effectively. We provide a suite of tools and features that make placing ads simple. And from there, you can effortlessly manage those ads to ensure you get the optimum results. 

Going into specifics, this covers various types of ads including but not limited to banners, videos, kiosk screensavers, and more. This ensures that you’ll be able to fully utilize a variety of ad types, helping you get the most out of retail media and CPG ads. 

Furthermore, we can also help with search results and item placement. You want to make sure your customers get the right results with their searches, and that’s simple with Local Express. You also want the ability to choose what items are placed where and when. Though that can often be a challenge, it’s simple when you work with us. Ad placement and management is just the beginning though. Let’s dive deeper into how Local Express can help.

Reporting and Analytics

Another incredibly important aspect of retail media and CPG ads is reporting and analytics. Being able to organize, present, and analyze data in relation to customers, ads, campaigns, etc, is key. 

However, everyone knows that is not an easy task these days. With such large amounts of data to deal with, reporting and analyzing it can be a time consuming and stressful process. Thankfully, we can help you streamline that process and take control of your reporting and analytics. 

We offer a variety of features, solutions, and benefits that can help you with reporting and analytics. For example, our multi-network manager can make it easier to manage various data streams from different sources, such as different platforms. You’ll be able to efficiently manage those networks and data in one place. 

If you want to be successful in your retail media and CPG ad endeavors, reporting and analytics are absolutely essential. With Local Express, you’ll have all the features and tools needed to process and analyze your data like never before. 

Data Feed Management

Arguably the most important thing to deal with and the biggest issue facing food retailers in regards to retail media and CPG ads is data feed management. Your data is an incredibly valuable resource that can be leveraged to your benefit. However, it’s not as simple as just using it. 

Grocery stores, food retailers, and more often have numerous data sources from various platforms. While having all of that data is great, it doesn’t mean much if you can’t pool it all together and fully utilize it. 

With our data feed management however, it’s possible to quickly bring all of your data together from across various sources. This makes it easier to properly leverage your data and get the most of it. 

In addition, we also help facilitate the movement of data. As the technology and services you use change and evolve over time, data needs to be moved and sent to other places. And with data scattered all over the place, that becomes a challenge. But with our services, you can quickly get your data where it needs to go. 

Embrace Retail Media With Local Express

It’s clear that retail media and CPG present an incredible opportunity for grocers, food retailers, restaurants, and more. The challenge however is being able to manage everything that comes with that. Thankfully though, Local Express can help. 

From ad placement/management to analytics and data feed management, Local Express is an all-in-one media gateway for independent stores looking to enter the retail media space or upgrade their efforts. So, embrace retail media and get started with Local Express today.