Businesses are always looking for ways to satisfy customers and increase sales, but finding ways to do so can be elusive. Where do you even start? But one of the easiest and most effective ways to do so is hidden in plain sight—technology.
Customers in the modern day have more and more demands than in years past. And as a business, you have to meet those needs or risk those customers going elsewhere. Technology can help you meet those needs and keep your customers satisfied. But technology can do more than that.
It can also help you improve your sales. Through things like AI merchandising, automatic marketing, and more, technology can be a valuable tool that boosts brand awareness and increases your sales.
So let’s take a deeper look at technology and see how it can help you delight your customers and boost your sales.
Meet Customer Demands
A business needs to understand the needs and demands of its customers. Modern customers are demanding more technology when they’re shopping for groceries and other food products. They want things like:
1. Robust apps that allow for coupons, nutritional information, price checks, availability checks, and more.
2. Check-out and ordering options, such as curbside pick-up, in-store kiosks, and BOPIS.
3. Simple, intuitive, and easy-to-use technology that empowers their shopping experience.
For some, that may sound like an unreasonable list of expectations. However, providing customers with the tech they want isn’t as hard as it seems. At Local Express, we are proud to offer our clients a wide array of technologies that your customers are sure to love.
For example, your app is more than just a way to make an order when you work with us. Your fully branded app will be loaded with features like coupons and price checks. You’ll be able to quickly meet the demands of your customers and give them the tools that they want when shopping.
We also offer ordering options, pick-up options, and in-store kiosks. In-store kiosks in particular have been popular with customers. They give customers the ability to shop when and how they want, offering them even more control over their shopping experience.
With all of those options and features, you should have no problem meeting the demands of your customers and leaving them delighted with your store. However, customer satisfaction isn’t the only thing technology can help with; it can also help increase your sales.
Increase Sales and Grow Your Business
Technology also happens to be one of the best resources available for increasing sales and growing your business. It can be used in a variety of ways, all of which can help you become more profitable.
At Local Express, we have a number of tools and technologies that are perfect for helping you grow your business. Let’s look at a few of them and focus on how they can increase sales.
1. AI Merchandising
Merchandising can play a big role in how well your products sell. Good merchandising can help you increase sales and meet your sales goals. That said, merchandising your products can quickly become a time-sink.
With our AI merchandising feature, you can ensure your products are merchandised well while also saving time. That means increased sales and saved time, both of which translate directly into higher profits.
2. Automatic SEO
If your store is online, people have to be able to find it. That means your website, store, and products need to be optimized for SEO. As with merchandising, SEO is crucial but can be time-consuming. There is a way to make it easier though, and that’s Local Express.
When you choose Local Express, you’ll get access to automatic SEO. Your store and products will automatically be optimized for search engines, meaning your existing and future customers will have no problem finding your products. As expected, that means more sales.
3. In-Store Kiosks
Lastly, in-store kiosks can be a great way to boost sales. You might be thinking, “How? It’s just a kiosk.” But you’d be surprised how big of an impact they can have on your store and its sales.
Our in-store kiosks can help you increase profitability in a few ways. The first is through suggested up-selling. With the customer data the kiosks collect, they’ll be able to up-sell more products. That means more profit for your business.
They can also increase your revenue through time savings. Your check-out lines will be less busy, meaning you can process even more customers. That also means you can save on employees for checkout lines since fewer are needed.
Give Your Customers What They Want with Local Express
You need to meet your customer demands, and Local Express can make that possible. We have a whole suite of tools and technologies that will help you give your customers the options they want, all while boosting your sales and increasing profits.
So don’t want around until your customers start to go elsewhere. Get ahead of your customers and meet their needs today with Local Express.
Start today and better your business!