In the past, customers were more concerned about taste than health. However, every year there are more and more shoppers keeping their health in mind while grocery shopping. According to ADM’s OutsideVoice research, 77% of consumers want to do more to stay healthy in the future, and they often start with their eating habits.
As a food retailer, you simply can’t let this immense market potential slip through your fingers. But for retailers unfamiliar with the healthy food market, figuring out how to market your products is a challenge. To get you on track, we’ve compiled five essential tips that get to the heart of how to market healthy food.
The first step is to label your foods and menus by listing their ingredients and potential allergens. You can follow the guidelines provided by the FDA to highlight allergens. Make sure to include the information on menus and packaging and on your product descriptions in your digital store.
However, labeling is not just about dietary restrictions. Preferably, you can indicate a label for different categories, including organic, without processed ingredients, or having a high number of vitamins and minerals. In the Netherlands, supermarkets have established a Nutri-score indicating whether a product is considered healthy on a scale from A to F.
Whether you follow the Dutch example or label your food with signs such as vegetarian, healthy, or without added sugars, your customers will thank you for saving them the time and effort to research every product individually.
Introducing a Health Section on Your eCommerce Platform
Next to adding information on each product’s healthiness score, you can dedicate a whole department to healthy nutrition and products – and give it special attention on your eCommerce platform. Like Goodwins Organics Market, you can further add vitamin supplements, body care products, and healthy recipes to your food offers and create a holistic shopper’s journey for your customers.
Hierarchizing and categorizing food in your online store helps your customers find what they are looking for more quickly, which will improve their overall shopping experience at your business. Plus, since you’re showing the online world that you care about your customers’ health, you’ll already be spinning the attention wheel with new customers.
Deals and Promotions for Healthy Foods
Anyone who has ever compared the price of a bag of chips to the cost of healthy snacks must have wondered: Why is healthy food more expensive than its unwholesome siblings? The truth is, it doesn’t necessarily have to be more expensive. It is time to counter this prejudice and set the right incentives for healthier nutrition by offering deals, promotions, and special discounts on your most healthy jewels. Inspire yourself with the Goodwin’s Market deal, and give different products a price drop every week.
Alternatively, having installed POS software, you can easily publish coupons or loyalty programs through which customers can accumulate points and receive massive discounts if they shop more healthily.
Send Health-Centered Messages via Your Newsletters
Now, after running weekly deals or a new loyalty program, it’s time to make your customers aware of your offerings in your email campaigns or with press releases.
You can create a weekly healthy menu or fitness food kit and advertise them in your news updates. Apart from promoting your offerings only, try to include well-being tips, superfood recipes, new medical findings related to well-being, and other messages that spark the interest of your audience. Your goal should be to educate your customers to make more salutary choices in the future. You can build trust with your customers and retain them as loyal clients shopping in your store—because they will be confident that their well-being is your priority.
Today Local Express Can Help
All five of those tips are great, but how exactly do you implement them—especially on your online store? At LocalExpress, we offer an all-in-one ecommerce solution that can make selling your health food products simple.
Want to provide thorough nutritional information and offer a separate health foods section on your online store? That’s no problem when you choose Local Express. Our service comes with a fully customizable webstore and mobile apps for iOS and Android. You’ll be able to organize your products however you want—including a health foods section.
On top of that, we provide a powerful and efficient inventory system. You can manage your inventories across multiple stores—physical and digital—all in one place. So you’ll have no problem staying on top of your inventory, keeping product descriptions and information updated, and ensuring your customers’ favorite health foods stay in stock.
And if delivery and product freshness is your concern, Local Express has that covered too. We are the only online storefront platform that supports shipping as well as delivery and in-store pickup. We utilize a multi-vendor system that optimizes the delivery time and cost options for regular and rush orders, saving you time and money while also giving you the option to choose your preferred delivery partner(s).
We also offer a fully integrated driver app. With the app, you can streamline logistics with tracking and signature options. With Local Express, you can spend less time focusing on delivery and more time providing your customers with the products and services they want.
Your products may be in stock, and your staff ready to sell, but are you missing the desired demand?
Check how Local Express can help you easily market your health foods and increase the average order value.
Talk with a Local Express expert today.