Colorful fireworks, delicious barbecue smoke, and large outdoor family gatherings – images like these mean the national 4th of July celebrations are just around the corner.
The 4th of July is an excellent holiday for grocery stores and restaurants to attract customers. Holiday-themed marketing ideas will drill people’s festive spirit and get them to shop at your store or restaurant.
That’s why we present you with four incredibly enticing marketing tips during US Independence Day that will help you drive attention to your restaurant, deli, or grocery store.
1. Eye-catching designs for your store and eCommerce
Independence Day is the best holiday to create beautiful flyer designs, patriotic in-store decorations, and festive merchandise to catch people’s attention. Images and designs with fireworks, BBQ summer emojis, pictures of picnics, or the US flag, will get people into a vacation and shopping mood as soon as they notice your marketing campaign.
When you design flyers or think about decorating your store, play with red, white, and blue, as they are the national colors. Check out these design ideas on Pinterest or look for inspiration from well-known restaurant chains’ food designs.
2. 4th of July food kits and outdoor meal delivery
US Americans get particularly excited about a few things when it comes to 4th of July food traditions and dining: eating outdoors, festive barbecue meals, and big social gatherings.
Whether you are selling groceries or delivering restaurant-made meals, this is the perfect opportunity to advertise food products related to people’s 4th of July traditions. How about offering a cook-at-home hot dog kit or a 4-course meal delivered directly to wherever your customers gather?
Already a few weeks before the 4th of July, you can advertise our offers and recipes via your e-mail newsletters. Moreover, make your holiday deals available within your e-commerce website and in your apps where you can draw people’s attention with push notifications.
3. Special promotions and discounts
If there’s one bulletproof marketing strategy during the US Independence Day, it’s driving promotions and discounts. Studying consumer behavior, Promotional Products Association International (PPAI) found that 7 out of 10 customers wish to receive promotions more often, and 80% of customers immediately engage with a brand when they get a promotion – even if they never heard of the brand before.
Ideally, 4th of July promotions entice with the golden number #4, meaning: 40% off on particular products, Buy 4 Get 1 Free or save 40% on your next purchase – but free delivery and items work perfectly fine.
If your business has a data-driven customer loyalty program, you can personalize your promotions. For example, send each of your clients a promotion catering to their food desires. Offering them vegan hotdogs or dairy-free cakes show your clients how much you evaluate their loyalty.
Having Point-of-sale (POS) software supports your marketing logistics and helps you assess your immediate and long-term results. For example, by evaluating and rating your 4th of July deals, you can identify what attracts customers and run similar promotions in the future.
4. The 4th of July campaign on your social media accounts
After sorting out your design ideas and exclusive discounts, you should start a subsequent social media campaign.
To reach a broader audience, you can use hashtags, trends, and challenges connected to the 4th of July. How about starting a 4th of July social media challenge in the name of your store or restaurant? Instead of typical “eat as much as you can” challenges, raffle a gift card or a free item to people that share their best or healthiest hotdog or barbecue recipes for the 4th of July.
If you choose to develop a social media campaign, start three weeks before the 4th of July and post more frequently a few days before the event. As a rule of thumb, social media marketing works well with organic content about discounts, news, and local events. Alternatively, to make sure your content reaches your target audience quickly, you can promote your special meals and promotions with a paid ad campaign.
Are you a food business or restaurant and new to the world of digital marketing? Discover insights on how to drive successful online marketing campaigns in this blog.