Multichannel commerce is the key to success in 2024 as a food retailer. With customers increasingly desiring to shop when, where, and how they want to, those who don’t upgrade their tech and embrace multichannel commerce will be left in the past.
But where do you start? Enabling multichannel commerce as a food retailer can be difficult, especially if you aren’t a tech whiz. Thankfully, Local Express makes multichannel commerce simple. With our platform, you’ll be able to embrace the multichannel future and potentially save some money.
So in today’s blog, let’s take a look at multichannel commerce and how Local Express can help make it possible.
One Platform for Any Food Retail Business
Food retailers are often reluctant to expand digital sales channels. In doing so though, they are losing revenue and customers. They are not meeting the demands of the ever changing customer base, and that has consequences.
To make matters worse, current grocery tech is becoming obsolete and has a highly fragmented market split across various apps and channels. The end result of that is countless food retailers who are behind on tech and have no idea what to do next. That’s just the start of tech related problems though.
Even for those who do embrace digital sales, things aren’t easy. Inaccurate product availability and pricing is the biggest challenge to selling groceries cross-channel. If a customer places an order only to find out that product isn’t actually in-stock, they won’t be pleased. Addressing this challenge is crucial.
On top of that, managing various online and in-store channels separately—especially across multiple stores—can be hard. Without the right tools, it can feel like an impossible task that takes up inordinate amounts of your time.
Furthermore, these issues are all compounded by the fact that most retailers don’t have the IT infrastructure or expertise to address these problems. We can’t all be tech experts, but that also means many of these issues are out of our direct control—or so it seems.
There are ways to address these issues though; with the right platform for your food retail business, you can embrace multichannel sales, address tech problems, and potentially save money. And at Local Express, we are proud to offer an all-in-one commerce solution for food retailers that can do exactly that. So let’s take a look at how Local Express can help you upgrade your multichannel commerce and prepare for the upcoming year.
Connect and Synchronize Sales Channels
As mentioned above, multichannel commerce can be complex. With various tools, dashboards, and stores to deal with, it can quickly turn into a time consuming endeavor. At Local Express, we’ve worked hard to deal with those complexities.
We offer AI driven product data harmonization and synchronization, helping you gather and collect all the data you need in a form that’s easy to analyze and utilize.
To add, it can also accurately analyze multichannel sales data, further simplifying the process—saving you valuable time and potentially money.
That’s not all though; we’ve also worked to ensure you’ll be able to fully leverage your data. We provide immediate monetization of your data to stores via retail media networks (RMN). This can help offset costs, potentially saving you money yet again.
There’s more to connecting and synchronizing your sales channels than data though. It’s an important part, but it’s not all there is to it. We also enable branded in-store and online sales channels, allowing your brand to shine.
And if you need a headless commerce solution that connects to multiple marketplace channels, we offer that as well.
We understand that dealing with multiple channels across multiple stores is difficult. That’s why we offer a plethora of tools, features, and benefits that help make it simpler. Our offerings suit food retailers of various shapes, sizes, and needs. From data harmonization and AI to monetizing and synchronizing data, you’re covered with Local Express.
Speaking of tools and features, those are arguably the most important aspects of a multichannel commerce platform. They can be make or break, and you need to ensure they have everything you need. Let’s take some time to look at a few of the incredible and empowering tools that come with Local Express.
An Empowering Platform With the Tools You Need
When you choose a platform, you need to choose one that has all the tools you need for multichannel commerce. At Local Express, we worked diligently to ensure that we understood the needs of food retailers and provide them with all the tools they need.
Let’s start with your store, the master store specifically. Since the master store is your base of operations so to speak, it’s crucial that your master store is set-up properly. A shoddily set-up master store can cause countless headaches down the line, and the short-term cost savings just aren’t worth it in the long run.
With Local Express, you’ll have no problem creating a fully functional master store quickly. Our experts are there to support you and ensure your master store is good-to-go. With a robust and functional master store that you can manage efficiently, you can save time and more easily manage all of your stores across various channels.
Streamlining Product Management
Moving past store creation, you need a products catalog—and that means product catalog syncing. With many platforms, syncing your products catalog can be a huge undertaking that takes lots of time. And in the end, there’s a good chance it won’t go perfectly either.
We understand that, and it’s why we’ve worked to provide seamless product catalog syncing. You can quickly and easily sync product catalogs across various channels and locations. As you’d expect, that has the potential to save you a lot of time and stress. Not to mention you manage your product catalog more efficiently.
Another key aspect of any commerce platform is its ability to provide consistent and accurate product information. Customers want to have as much information as possible when buying, but providing that information accurately is often a challenge.
Our platform provides consistent and accurate product information for your stores across channels and locations. With better product info, you can more efficiently manage inventory/products and ensure that customers’ needs are met. In turn, that can potentially result in boosted sales and customer satisfaction.
Last but not least, we have tools that can help you optimize operations. Whether it’s inventory management, prepared orders, merchandising, or multichannel store management, we have tools that can optimize your operations and save you time.
Local Express: the Multichannel Commerce Solution
Multichannel commerce is poised to be a key to success for food retailers in 2024. However, providing seamless and consistent multichannel commerce that’s easy to manage is a difficult task.
With Local Express though, you can have all the tools you need to offer an incredible multichannel experience that can be managed efficiently. So don’t wait; get started with Local Express today!