Managing inventory online and collecting orders is the first step to set up your online store. Next, sellers focus on marketing processes, such as customer acquisition and retention. The key to succeed here is analyzing customers’ shopping experience and understanding purchase behavior.
This valuable information sets ground for smart recommendations and effective upsales and due to innovative integrations, sellers can easily derive customer purchase data to suggest accurate product recommendations.
Halla, a taste intelligence company that helps grocers predict customer preferences real time, is now partnering with Local Express to provide its independent grocers tan enhanced digital shopping experience for customers based on predictive behavior. As the pandemic has pushed more customers more quickly to e-commerce, grocers have had to adapt their services very quickly while trying to make e-commerce profitable.
Customers can opt in to the platform, either through a mobile app or an e-commerce website, and based on what they are purchasing and have purchased in the past, Halla is able to direct them to other products that fit what’s in their shopping cart, similar to Amazon’s recommendation function that drives 35% of the e-tailer’s sales.
Read more at Winsight Grocery Business: